SMS Marketing for Local Business

Why Should You Give SMS Marketing a Try? Who could have thought text messaging, which has been generally the land of the pre-teens, would transform into anything as valuable and powerful as SMS marketing? In just a very short period of time, SMS (short message service) has become a proven alternative to email marketing. Achieving

3 Ways to Get Your New York City Business SoLoMo!

Don’t Get Left Behind – Embrace SoLoMo Today! Do you SoLoMo? Yes, I realize that may sound like the newest, trendiest neighborhood in New York City, but the acronym stands for social, local, mobile. What you need to do, however, is get your head around why SoLoMo is not just a trend but a very

Is Your Small Business Using Marketing Automation?

How to Use Marketing Automation Software Lots of people make the mistake of thinking that marketing automation software is mainly for email marketing. While it clearly had its birth there, what we’re talking about is a far more sophisticated application. According to Wikipedia, Marketing automation refers to software platforms designed for marketing departments and organizations

Increase Your Sales Make Them Laugh

Get Some Laughs and Some Sales at the Same Time! Plain and simple – humor sells. It puts people in a good frame of mind and essentially disarms them to the point where they forget you’re actually trying to sell them something. Art Linkletter wasn’t joking when he opined that laughter is the best medicine,

Your Business Can Navigate The Social Media Minefield

Social Media! It’s all around us. Everywhere you look it’s: ‘Like Us On Facebook’ here and ‘Tweet Us’ there. We are surrounded by social media networks, and new ones are springing up all the time. Even though some businesses have seen the value of social media, many more have failed to grasp the effect social

Why You Should Consider Pay Per Click Advertising For Your Business

What is Pay Per Click Advertising? Pay Per Click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including the search engines, where the advertiser only pays when a web user clicks on their ad. So you as a business would only ‘pay per click’ each time

How To Protect Your Online Reputation

Your company’s reputation is its most valuable asset. If it’s tarnished, you could lose customers and sales. This article shows how negative reviews are not always what they seem and what you can do about it. In business, as in life, we stand or fall on the status of our reputation. Companies spend many years,

How Your Company Can Build Up More Twitter Followers

It is rare to speak to a business owner who uses Twitter but who doesn’t want more followers. A few might say the numbers aren’t important and they are only concerned with “quality followers”. However, it’s generally the ones who only have a few followers who make this argument. As a business owner why would

Why Twitter Is An Ideal Tool For Businesses

If you haven’t joined in yet, then it’s high time you did. Twitter is one of the most visited social network sites and is becoming more and more popular everyday. According to a report on Statistic Brain (http://www.statisticbrain.com/twitter-statistics), in May 2013 Twitter now has over 554,750,000 registered users. 135,000 new users sign up every day.

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