How to Use YouTube to Market Your Small Business

Have you been sleeping on YouTube marketing? If the answer is yes, you’re not alone. It’s easy to dismiss YouTube as the place where teenagers and young adults make silly content, whether they’re sampling weird fast food mashups or doing stunts. The truth is that YouTube is the world’s second-largest search engine. Only Google sees

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How to Use Hashtags to Grow Your Business

Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after a post, each one starting with the # sign. They help people who see a Tweet, Instagram post, or Pinterest image to find the content and understand what it’s about. While it’s easy enough to

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Fresh Social Media Marketing Ideas for 2021

Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level. Fortunately, there are still lots of things you can

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7 Effective Ways to Market Your Business without Breaking the Bank

When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new customers. However, eliminating your marketing altogether is a mistake that can cost you in the long

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How to Reduce Your Unsubscribe Rate

Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever. That is a fantasy. Unsubscribes are a part of life in the world of email marketing. Sometimes people unsubscribe because they’re not

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Direct Response Marketing Campaigns That Deliver Results

There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that It is often attempted in ways that are Ill-conceived and poorly executed. When that happens, the results aren’t good, and people give up on it. I’m here to help. What does it take to create a

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8 Social Media Myths to Leave Behind in 2021

There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and believing them can hurt your business. So, let’s bust some myths! Here are 8 of the most widely believed myths that you need

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Why Every Single Small Business Needs Digital Marketing

Digital marketing isn’t optional. The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. You may have claimed your Google My Business

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