Is Content Marketing in Your 2013 Plan?

Content Marketing – Where It’s at in 2013 The buzz for 2013 is centered on content marketing. We’ve all heard the term “content is king” but many of us are not familiar with the term content marketing and what it really means. It’s a critical aspect in your online marketing efforts moving forward and here’s

NYC Business Owners, Do You Have a Mobile Dilemma?

How do you decide whether or not to develop a mobile app for your business? Mobile site or mobile app? That’s the real question. Do you need one or the other, or both? Knowing your businesses’ needs, not to mention your customers’ behavior, goes a long way toward helping you decide whether or not to

5 Facebook Advertising Tips

Facebook Ads – The Image is the Thing! Facebook ads are probably the fastest, easiest and most effective do-it-yourself platforms for getting traffic to your offers, building prospect lists, and for just about any other objective imaginable for your website. Ad campaigns are incredibly easy to set up, include excellent targeting tools (my most favorite

5 Tips for Creating EMail Newsletters

No email newsletter? You’re missing out! Many businesses are of the opinion that an e-newsletter is a tool from earlier times when we were all connected to the dial-up Internet via AOL and “surfed” the internet like a herd of turtles with Netscape. Although the e-newsletter may not be considered “new media”, it’s still a

Website Spring Cleaning!

5 Ways to Spring Clean Your Website Just like your home, your business website also needs a spring-cleaning. It’s easy to let things slide, and the consequence of that would be a decline in traffic, reputation and ultimately sales. This is a relatively insidious way to lose traction with your website, as you don’t immediately

Marketing Automation for NYC Businesses

Saving your sanity with marketing automation! When marketing your company online is truly looked at and laid bare, it’s hard to ignore the mountain of tasks that face you and your staff every day. Feelings of being overwhelmed and the constant suspicion that you’re forgetting something are always present. We all face this. Online marketing

Ensure that the Campaign has flourished on Social Media

The Power of Video Marketing

Quite often, the biggest challenge we’ll ever face in online marketing is extending the reach we have. One of the fastest and easiest ways to do that in 2013 is by using the immense power of video marketing. The evidence is staggering: online video has become inextricably woven into the fabric of our daily lives.

HOW DOES YOUR ONLINE REPUTATION STACK UP?

Google+ is becoming a favorite platform for B2B. Features like Hangouts and Communities allow businesses to interact with individuals, customers and prospects as their “brand”. A great way to get noticed and increase brand awareness. Scroll through the Infographic for more reasons.

SMS Marketing for Local Business

Why Should You Give SMS Marketing a Try? Who could have thought text messaging, which has been generally the land of the pre-teens, would transform into anything as valuable and powerful as SMS marketing? In just a very short period of time, SMS (short message service) has become a proven alternative to email marketing. Achieving

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