Online Marketing Basics 101 – Why Online Marketing Works for Local Business

If you want to grow your business, how do you get the word about your product or service? By going where your market is – and these days, that’s online. This article will give you a straightforward, easy to understand overview of online marketing and why it is perfect for your business. Like any form

Search Engine Marketing – Create a Google Adwords Campaign

Google Adwords is an example of Pay Per Click (PPC) advertising. It is just as the name suggests: Each time someone clicks on one of your ads that show up on the ads section of the Google results page, you pay a small fee. You may prefer to focus on boosting your natural search results

Search Engine Marketing – Simple steps to optimize your website

You can get a naturally high ranking for free, simply by making sure that your website is as optimised as possible for search engines. SEO (Search engine optimisation) had a bad name in the early days of the web because people were seen as abusing the system and trying to trick Google into giving you

7 Great Reasons to use text marketing

Reason 1 Engagement with your customers Your customers carry their phones with them everywhere so it’s a simple, fast response way of making a direct connection with them, engaging with them and encouraging them to do more business with you. You can also encourage customer feedback. Reason 2 Instant Response It’s a quick, cost effective

5 Essentials of Small Business Marketing to Keep You Ahead of the Competition

5 Essentials of Small Business Marketing to Keep You Ahead of the Competition Small business marketing is not for the faint of heart, especially for those of us living in New York City, but if you have been in marketing for longer than two seconds, you know that. Marketing your small business is dependent upon

Here’s how Google+ can separate you from your competition

Small business owners, not sure what google+ is and why you need to be there? Google+ has thus far not been taken overly serious by businesses trying to market their products and services. This is swiftly changing! Google+ has now positioned itself nicely to challenge Facebook as a major social network for business. Websites using

5 Easy Steps to Get Your Business Mobile Ready

How Your Business Can Quickly Capitalize on the Mobile Computing Revolution The web is going mobile, and it’s still not too late to climb aboard the mobile bandwagon and grab a piece of what is increasingly becoming a rather large pie! Google reports that more than one-half of all local searches are executed on mobile

[Infographic]: Why B2B Businesses Should Leverage Social Media

Social media isn’t just for B2C businesses. Creating brand awareness and a personal connection with your target audience are just two of the many ways B2B businesses can benefit from the various forms of social media. Check out this Infographic to see how businesses are embracing the social media platforms. Which one is your favorite?

Top 7 Ways to Delight and Engage Your Facebook Fans

You have a Facebook page. You have some fans. Nicely done. Now, like the smart business you are, you’re looking for some proven ways to engage your followers so you can acquire more of them and make the most of your presence on Facebook. Engaging your fans is a critical piece to building and maintaining

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