21 Click Worthy Ideas to Create the Perfect PR for Your Local Business!

How to turn your business’s news into publicity to attract more customers. Jane Russell, the actress, once said “Publicity can be terrible. But only if you don’t have any”. It’s true. Your business needs publicity and there is no better marketing tool for your business than publicity… I.E. online exposure. It’s vital to the growth

Make Every Click Count: Tips for Creating Killer PPC Ads

When you create pay-per-click ads, you pay for every click you get. So, it stands to reason that you want to make every click count. But how can you do that? The key is to hone your ad creation skills so that your ads: Appeal directly to your target audience Give people what they need

How to Effectively use Google+ for your business

Add a +1 Button to Your Blog Posts If you have a blog on your website be sure to add a +1 button widget to all of your posts so that your readers can share your content on Google+ easily. Just search for “Google + button” and you will find the code. Add a Google+

Why Content Marketing Is Important For Your Business

Millions of entrepreneurs have found that a great way to get their business across is through the internet. Creating and planning marketing campaigns can take some time, but the results can be overwhelming. If you have a small scale business and have a website for it — but due to the many demands everyday have

Link Building in 2018

2016 was no doubt a year of many great changes. Link building has always played an important part of Google’s algorithms. Many digital marketers, however, saw that its value has decreased while others argue that its significance has been consistently increasing its value ever since. Speculations may be founded on: Decreased value in link spams

The Importance of Mobile Friendly Sites and What it Means for Your Business

Recent research has revealed that consumers spend 3.3 hours per day on their Smartphone’s. Therefore, it should come as no surprise, then, that 85% of Smartphone owners who were asked said that mobile is a central part of daily life. Yes, Smartphone’s are right up there with wallets and keys as items consumers cannot leave

Make Your Newsletter Informative and Helpful

Not so long ago I signed up for a newsletter expecting that it would contain helpful articles, ideas and tips. However, instead of being informative it was boring and was packed with promotional stuff and sales pitches. Don’t fall into the same trap with your newsletter. Yes, you want your newsletter to carry some promotional

Newsletters are profitable – but can be hard work

Newsletters are a very powerful and cost effective marketing tool. You will be able to announce new products, special offers, and drive traffic to your website with a compelling, friendly newsletter. Your clients will appreciate you making the effort to stay in touch and you will see your profits soar each month as it gains

Why Your Business Should Send Out a Regular Newsletter

Increase Traffic to Your Website Include your website links in your company newsletter and it will encourage your readers and customers to check out what’s new which will increase website traffic. If you are consistent and regularly produce your newsletter you will find that it will become a very reliable and profitable asset in terms