Merchandising

In today’s business world there are a number of different techniques that are at your disposal when it comes to merchandising. These can range from customer to industrial. Admittedly, you may end up spending a significant amount of your budget on advertising at the point of sale, or even likely going above your budget a

Word of Mouth

When it comes to offline promotion and marketing, then there is no other effective tool such as the word of mouth. Let us take the scenario that a person purchases a book from your online store and was pleased with the service, he will then refer your services to ten other people. In the event

The Individuality of the Brand

The individuality of your brand is one of the most important strategic assets that you will have at your disposal. It will go a long way in aiding your local business in achieving its long term objectives in terms of communication. This individuality can take the form of your brand’s name or the logo. You

Packaging and Labelling

You can make use of packaging and labelling to promote your business and thus generating traffic to your site. By simply displaying the promotion that you are running, you have the chance to reach to a significant percentage of your target market. It is important to note that there has been a trend in which

Exhibitions

Exhibitions can be described as special events in which the buyers, sellers and the various competitors come together under one roof for a number of days. The aim of these events is to provide the consumers with a forum in which they can see the product, sample it, test it, analyse it and come up

Physical Reminders and Direct Mails

It is important for you to consider physical reminders about a given campaign on your online presence such as a website promotion simply because there is a high likelihood that a majority of your consumers spend more time in the real world than in the cyber world. There are many forms that physical reminder can

Sponsorship

There are many forms of sponsorship that are available to your business varying from the basic sponsorship of a mailing list to a more advanced kind of sponsorship that would involve deals. The benefit of sponsorships for your brand is that it is great way of getting some exposure to your brand, the logo of

Public Relations

If you are looking to generate traffic for your local business then you need to make use of PR; it can be a very powerful as well as a low cost tool for communication. If you can effectively make use of PR to control events such as the launching of sites and products, then this

Offline Advertising of the Website

For many businesses today, a great deal of the offline advertising for their online presence is usually done just as a supplementary function as opposed to being the main function. More often than not these offline marketing efforts are done as an addition to the tools that are already being performed such as newspaper, outdoor,

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