Local SEO VS National SEO Explained

You’ve got your SEO all figured out, right? Well… maybe. Perhaps you’ve done a ton of research to find great keywords. Maybe you’ve got terrific, engaging content. You’ve optimized your links and tags. Guess what? If your business is local and you haven’t focused on local SEO, then the chances are good that you’re falling

Create Killer Content without Writing a Word Yourself by taking part in a Content Collaboration

The title of this article pretty much steals my opening line: What if you could create better content with less work? If you’re screaming, “Sign me up!” then you’re not alone. Content creation is a lot of work. It takes time, expertise, and attention to detail. And let’s face it: sometimes we have ideas for

Why Your Competitors are Thriving and You’re Not!

What are your competitors doing that you don’t know about? That might sound like a paranoid question, but it’s not. It’s a marketing must. If you don’t know what your top competitors are up to, you can’t beat them. It’s that simple. Of course, you can’t expect the competition to turn over secrets to you

Capture More Email Leads with These 5 Sure Fire Strategies

Email marketing is old school. Sort of like the kind of corded phone that hangs on your kitchen wall or a dial-up modem. If that’s your thinking, then you are missing out on a crucial opportunity to connect with potential leads and turn them into loyal customers. Really. Email marketing might not be new, and

How to Cash in with Snapchat (Local Business Edition)

Snapchat is just for teens, right? Wrong! While Snapchat isn’t as big as Instagram or Facebook, it’s still a huge social media site with millions of users. And if your target audience includes Millennials, then you can’t afford to ignore Snapchat. The trick, of course, is knowing if Snapchat is right for your business –

AdWords is D-D-Dying… Say Hello Google Local Services!

I’m sorry that I have to break it to you but… AdWords is dying. Well, I’m not that sorry. I’m eager to tell youbecause Google Local Service Adsare a better option for local businesses than AdWords ever was. Why? Because AdWords was an advertising tool that could be adapted for local businesses – with the

Four Steps to Turn Fans into Brand Ambassadors

In a perfect world, everyone who buys your products would talk about them to everyone they meet. The problem is, we don’t live in a perfect world. And, while some of your customers might be ardent fans, others may need a bit of coaxing to get there. The good news? You can turn customers into

7 Ways You Can Market Your Business Better

Is your marketing strategy helping you accomplish your goals? I’m willing to bet it isn’t – at least not all of them. And, if it’s not, that means there are things you could be doing better. The tricky thing, of course, is figuring out what those things are. It’s not like they’re going to walk

Here’s Why Your Business Isn’t Growing (and how to turn things around!)

Your business is in a rut. And guess what? Even if it isn’t right now, it will be some day. It happens to every business. The marketing techniques that worked last year, or last month, are no longer as effective as they used to be. You try everything you can think of, but it doesn’t

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