How to Target Local Customers Using Geolocation Marketing

Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you. One way to accomplish that goal

How to Bring Your Social Media Presence Back from the Dead

How long has it been since you did anything with your company Facebook page (or Twitter or Instagram)? If it’s been a long time, then you might feel stuck. How can you resurrect your social media presence? Is it possible? Should you bother? The short answer is yes, it’s possible. You’ll need to be methodical

10 Marketing Ideas You Can Implement for Free

Is your marketing budget tiny – or non-existent? It’s a common problem with local businesses who put everything they make into inventory and payroll. If you don’t have much to spend on marketing, you might wonder how you can ever grow your business. The good news is that there are plenty of things you can

How your business can benefit from Chatbots

2019 has been the year of the chatbot. Businesses who have adopted the chatbot trend have been able to support and scale their business operations by offering convenient and efficient communication to their customers. Implementing chatbots has also helped businesses increase their sales, by providing 24/7 chat support to customers who need questions answered before

How to Create Killer Local Content for Your Business

In the days before the internet, local marketing was simple. You paid for a listing in your local Yellow Pages, printed flyers, and maybe took out an ad in the local paper. People knew who you were and where you were. Then web marketing came along and changed everything. At first, the recommendation was to

Why Your Free Consultation Offer Sucks (And How To Fix It!)

When deciding what type of lead magnet will attract the most signups (leads) for your business it’s natural to want to go right to your best offer – the thing that’ll convince first-time visitors to your site to dive right in and hire you, retain your services you or purchase your product. There’s just one

8 Smart Ways to Power Your Business with Automation

Before automation was possible, people had to do everything by hand. It took a long time – and once we realized that we could automate repetitive tasks, we never looked back. So, the question I have for you about automating your business is a simple one: What are you waiting for? The numbers don’t lie.

Hey Google: Should Businesses Take Voice Search Serious?

Voice search isn’t going anywhere. In fact, it’s more prevalent than ever before and that’s not going to change. The latest stats show that by 2020, at least 50% of all searches will be voice searches. Even more surprising is this nugget of information. Digital transformation leader Gartner anticipates that in the same time frame,

How to Get the Most Out of your Facebook Business Page

You probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article. Why? Facebook has more than 2 billion active monthly users. Regardless of where your business is located or what you sell, the chances are

Blog