15 Great Ideas for Promoting Your Content to Drive Leads

Did you know thatcontent marketing earns an average of three times more leads than paid searches? And more than 20 billion new blog posts were published on WordPress in 2019? That’s a huge number and it’s one that illustrates the ongoing importance of content in marketing. That said, your content isn’t going to do you any good

Your Website Redesign Checklist for 2020

Is your website in need of a facelift? Even if you’ve spruced it up in the past couple of years, it might be outdated. And, if that’s the case, your website’s lackluster design could be hurting your business. The key to a successful web redesign is understanding what the latest trends and tools are. Here’s

Step Up Your Game (and Revenue) with these Proven Email Marketing Strategies

Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young – so to speak. I love email marketing. I think it’s

6 Customer Success Metrics You Should Actually Pay Attention To

How much value are your customers getting from your products or services? If you don’t know the answer to that question, you might be putting your customer retention at risk. And, considering that it can cost up to 10 times as much to win a new customer as it does to retain an existing one,

Top Marketing Tools to Check Out in 2020

The world of marketing is constantly evolving. What worked in the past may not be effective now – and if you never update your methods and tools, the chances are good that you’re missing out on opportunities to engage your audience and grow your business. Since we’re at the beginning of a new year, this

How to Spy on Your Competitors’ Facebook Ads

What if I told you that you could be the James Bond of local marketing? Would you be interested? I can’t promise you access to an Aston Martin and Bond’s cool gadgets, but I can tell you how to get a bead on your competitors’ Facebook ads. It’s one of the best ways I know

Get Optimized for 2020 – Your Local SEO Resource

I talk a lot about local SEO and if you’ve recently updated your site, you may roll your eyes at the appearance of another article about local SEO. I get it. Believe me, I do. I don’t want to sound like a broken record. But… The truth is that local SEO is changing all the

5 Ways to Engage Customers on Instagram – That Work!

Is your Instagram feed bringing in leads or has it turned into another marketing effort that just doesn’t deliver a good return on the time and money you put into it? If it’s the latter, it’s time to get serious about customer engagement on Instagram. Instagram, like all social media sites, is constantly changing its

The Top Content Marketing Tools You Should Consider Using Right Now

Content marketing is all about content. That’s obvious. What isn’t obvious to many local business owners is that they don’t need to be the ones to create every piece of content they share. The term for using content created by someone else for marketing purposes is called “content curation.” The word ‘curation’ is a clue

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