The individuality of your brand is one of the most important strategic assets that you will have at your disposal. It will go a long way in aiding your local business in achieving its long term objectives in terms of communication. This individuality can take the form of your brand’s name or the logo. You need to check and maintain these quite regularly in order for you to get the most traffic from them. The individuality of the firm is a representation of the values and ethics as well as being a very effective communication tool