It is important for you to consider physical reminders about a given campaign on your online presence such as a website promotion simply because there is a high likelihood that a majority of your consumers spend more time in the real world than in the cyber world. There are many forms that physical reminder can take which include catalogues, brochures, business cards, direct mail sales promotions, and trade shows among many others. Direct mail is the process of literally sending a letter that contains all the details about a new service or promotion to all the documented target audience. This is a tactic that has been employed by a number of e-retailers nowadays.
It is worth noting that database and direct marketing are advantageous in the sense that they are rather cost effective as compared to the traditional methods of marketing. Moreover, the outcome is that you will be able to reach a higher percentage of the niche market if you make use of direct mail. To perform direct marketing you can use a number of tactics such as sending a mail through the post office, physically dropping mails at the consumer’s doorstep, telemarketing (physically making calls to the consumer), and sending a fax message.