You can make use of packaging and labelling to promote your business and thus generating traffic to your site. By simply displaying the promotion that you are running, you have the chance to reach to a significant percentage of your target market. It is important to note that there has been a trend in which more and more stores are shifting towards self-service in order to promote efficiency. Therefore, this presents an opportunity as packaging in itself becomes a significant marketing element as it will act as a silent salesperson. As a shrewd marketer you need to consider marketing as necessity. If your package is attractive enough then people will be drawn to it and also the consumer will be more likely to remember it. There are some few elements that your packaging must satisfy and these are: identification, protection, promotion, convenience and attraction. In addition to these, there are reputation and economy that should be considered for the packaging.
Your product packaging should be such that it is able to communicate with the consumers about various things. Firstly it should inform them on how to use the product; it should also contain some information about the company, your website and your logo. Ultimately, through your packaging you are able to create some level of awareness to your customers concerning the website of your brand as well as the social media pages. The curious consumers will definitely seek out your online presence thus resulting in higher traffic.