Exhibitions can be described as special events in which the buyers, sellers and the various competitors come together under one roof for a number of days. The aim of these events is to provide the consumers with a forum in which they can see the product, sample it, test it, analyse it and come up with a conclusive decision on whether they like it. Foy your business, this is a great platform in which you can use to drive traffic to your site. While you provide your products and services to the consumer, ensure that there is enough coverage of the event on your site as well as your social media pages. Take pictures with the customers, and ensure you have a catchy hash tag for your brand. As the event goes on, it will generate interest and your brand will trend causing traffic to your site. Also, the customers attending the exhibition are very likely to recommend your product or visit your site themselves if they do like your product.