Thanks to social media, business brands now have the opportunity to interact with their potential customers and followers soon after the campaign has been launched. This offers an avenue for instantaneous feedback. Most of these interactions demand responses that are real time and immediate, therefore it would be prudent to come up with a style that will guide your campaign; a campaign that will allow you to refer to it when you are interacting with the online users.

The style guide of your brand can encompass items such as tone, key phrases, specific word usage, voice and images that are appropriate and sanctioned for that particular campaign.