What is an ADA-compliant website and how much does it cost?

The American Disabilities Act (ADA) is a federal civil rights law that provides broad protections for people with disabilities to ensure they can participate in all aspects of life. The ADA covers workplace issues, public accommodations, and telecommunications. Under the ADA, websites must be accessible to those who are disabled and provide an alternate format

5 Elements That Your E-Commerce Website Must Have

What do you think is the most important element of a website? It’s not just how attractive it looks or how easy to use, but rather what type of content that site has. A website needs to have key elements such as: Well-written copy and images Social media integration A blog with regular updates Video

What Does ADA Compliance Mean For Websites? Is It Mandatory?

The Americans with Disabilities Act (ADA) is a federal law that provides comprehensive protections for people with disabilities in the areas of employment, public services, and access to state and local government programs. Passed by Congress in 1990 and signed into law by President George H. W. Bush on July 26, 1990, the ADA guarantees

Testimonials, Reviews & Recommendations – What’s the difference?

Customer testimonials, reviews, and recommendations can all have an impact on your business, either positively or negatively. When brands and companies provide an exceptional experience, reviews, testimonials, and recommendations act as an undeniable mechanism for growth and customer engagement. Amazon does a brilliant job of rolling all three into its e-commerce platform, and reviews and

Let’s Talk About Citations and why They are so Important

Small businesses don’t rely on word-of-mouth anymore. Not like they used to – in the traditional sense anyway. Whether you are running a hair salon or own a local restaurant in the community, you need a top 3 position on Google or people just won’t find your business nowadays. So, if you’re struggling with getting

How the latest ioS 14.5 update affects your Facebook Ad Campaigns

Surveys show that 83% of people have concerns about how businesses monitor and collect data from mobile devices. People value their privacy and believe in their right to control how companies use personal data. The Apple iOS 14.5 update introduces Apples new controls on the ways that apps can track people. App users now have

7 Types of Content Small Businesses Should Focus on Right Now

A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision. Google came up with a 7/11/4 formula for business success. The crux of

When is it Time for a Website Refresh?

You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button. So keeping your website up-to-date is no longer a matter of preference, it’s a matter of survival. If it’s been a while since you’ve

Elevating Your Customer Experience With AI

AI is no longer relegated to science fiction section. Businesses worldwide are discovering new ways to use AI to increase engagement and enhance the customer experience. Over the next five years, 85 percent of consumer relationships with companies will be handled without the interaction of a human being… Underscoring the trend toward DIY customer service.

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