7 Content Marketing Tactics Every Small Business Should Steal

Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they follow. Easier said than done, right? Well… maybe. There are lots of

Marketing Hacks (That Make Your Life Easier)

Marketing your local business can seem like a full-time job. Most business owners can’t afford to have a marketing department which means that you’re adding marketing to all your other responsibilities. Since there are only so many hours in a day, it’s essential to have a few tricks up your sleeve: things that can help

How to Ask for Reviews (And Get Them Fast)

I hope you’re not sick of me talking about online reviews, because I’m about to do it again. Why? Because they can have a huge impact on your business and bottom line. 91% of consumers between the ages of 19 and 34 trust reviews, and consumers are more likely to trust your company if you

Why Your Social Media Game Falling Short

Why Your Social Media Game Is Falling Short

By now, most small business owners know they need to be active on social media. Regardless of your industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right? I wish it were that easy. In fact, I notice that a lot of small business social media

Facebook Ad Objectives… Explained

Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right, it can help your business to grow. Easier said than done. The issue is that while Facebook ads are effective, a lot of local business owners don’t know which objectives

What Are the Most Important SEO Metrics to Track?

SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your focus?

10 Practical Local Marketing Ideas You Can Deploy Right Now

You already know that local marketing is the name of the game if you want to grow your business. The challenge – especially during this difficult time of the COVID-19 pandemic – is choosing practical local marketing tactics that can help you without breaking the bank. I hear you. So, without further ado, here are

Aug 2020 SM Post Content

Pro tip to boost website conversions: Consider adding a live chat feature that is staffed during normal business hours. After hours & weekends outsource it to a managed live chat service and see as much as a 35% increase in responses from your website. Did you know that 88% of searches for local businesses on a

The Best Tools to Improve Your Conversion Rate

Increase Your Website Conversions with These Helpful Tools

In the world of digital marketing, traffic gets a lot of attention. Small business owners understand that without visitors to your site, it’s unlikely you’re going to be able to grow or sustain their businesses. I’d argue that the focus on traffic isn’t helpful unless it’s paired with a focus on conversion. After all, you

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