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How to Grow Your Business with Geofencing

Geofencing is one of those things that can sound intimidating if you don’t understand it. That happens with any new technology. It’s unknown and sounds vaguely expensive, and you might think that you need a lot of experience to figure out how to incorporate it into your marketing. I get it. But geofencing is a

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Let’s Talk About How to Promote Your Business with TikTok

Everybody who hasn’t been in a cryogenic state for the past couple of years has heard about TikTok. It’s the newest social media platform where users create and share 15-second videos known as TikToks. While a lot of the content includes lip synching or dancing, more local businesses who target young audiences are turning to

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Improve Your Email Marketing with These Tips from the Pros

Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without breaking the bank. You already know the basics of email marketing, but you may not know how

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How to Get More Conversions with Facebook Ads

I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social media platform with 2.54 billion active daily users as of the third quarter of 2020. Because of Facebook’s algorithm, non-paid content from family and friends are given priority in users’ feeds, making Facebook advertising a

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How to Elevate Your Social Media in 2021

The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway — when you’re in a building on the side

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10 Marketing Tools We Are Grateful to Have in 2021

It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception. 2021 promises to be challenging as well, but we hope that also means an eventual return to something that feels like the old

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What Will Digital Marketing Look Like in 2021?

As 2020 winds down in the next couple months there are still a lot of questions that we can’t answer. How soon until there’s a vaccine to Covid-19? When will thepandemic end? When will we return to business as usual? For small business owners, that last question looms large. With COVID cases spiking across the

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Getting Back to Basics: Facebook Marketing 101

You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results. It’s not uncommon for small business owners to dive into Facebook marketing without

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