What do you think is the most important element of a website? It’s not just how attractive it looks or how easy to use, but rather what type of content that site has. A website needs to have key elements such as:
- Well-written copy and images
- Social media integration
- A blog with regular updates
- Video content for storytelling purposes
- And other features like contact forms.
By incorporating these 5 elements into your ecommerce website you will see better results when it comes time to converting shoppers into new customers!
Well-written copy and images
If you’re looking for a way to boost your E-commerce website’s conversion rates, it’s important that you invest in well-written copy and high-quality images. That is because they are the two most powerful tools that will convince shoppers to purchase from your site rather than one of your competitors. Some tips include using white space, being concise, and making sure the organization is neat. If you follow these simple guidelines, it’ll be easier for customers to buy what they want!
Social media integration
The importance of social media integration in ecommerce websites is a hot topic among marketers. It’s no secret that people love to share their purchases with friends and family, and there are many ways to do this online. For example, Facebook integration on your website can help you build customer loyalty by allowing users to share deals with their friends and providing an easy way for them to connect with the company via Facebook Messenger or Instagram Direct Message. These tactics will allow you to increase traffic, engagement, conversions, and sales– but only if they’re implemented correctly!
The key takeaway from this blog post? Social media integration has taken on a new meaning in recent years; it’s not just about broadcasting messages anymore– it’s about building relationships through sharing content across platforms.
Blog
Most ecommerce websites are in need of a blog section. Blogs on an ecommerce website can be used to share tips and tricks about the website, upcoming sales, how to use new products, or what is happening with the company. The blog posts should always be up-to-date so that visitors know they are reading current information.
Videos for storytelling purposes
Video is a great way to provide information about products and services without needing to write lengthy descriptions or list multiple features in bullet points.
Customers are more likely to buy if they watch a demonstration or see a product being used.
Adding videos that show how products work can help customers who have questions about how something works before making their purchase decision. Video content can also help to increase conversion rates on your site.
Contact Forms
If you’re like most people, the idea of filling out a contact form on an ecommerce site can feel like a chore. But if you know how to do it right, it can actually make your website more effective and increase conversions!
You can contact web design experts for creating great-looking forms that will encourage your customers to contact you, without making them work too hard.
Some additional features you can add to your e-commerce website to make it more profitable:
Product comparison module: this will allow your customers to compare products so they can get the best value for their money and still find what they’re looking for.
Frequently bought together module: it will help increase sales by giving your customers suggestions on other items they might like if there’s not enough time or energy to search through all of them individually.
Social proof: you know that moment when someone has just added an item to their cart but then they get distracted. Many people visit your site but don’t proceed with the checkout process because they have a lack of trust in your site. Highlighting social proofs like customer testimonials, business credentials, and social media shares would help in reducing trust issues and also building a strong brand.
The e-commerce website is the heart of your business and without it, you’re lost in a sea of competitors. For this reason, make sure that every element on your site is working for you to drive revenue. It’s time to start creating an online presence with modern elements discussed in this post so that customers can find what they need quickly enough to keep them coming back for more!