Pro tip to boost website conversions: Consider adding a live chat feature that is staffed during normal business hours. After hours & weekends outsource it to a managed live chat service and see as much as a 35% increase in responses from your website.
Did you know that 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours? How is your mobile website experience vs your competitors?
Popups STILL convert!! When used at the right time… The key is to delay the popup until the visitor has at least 2-page views. This way your visitor’s experience isn’t interrupted right away which gives them time to learn more about your business. This strategy alone can double your optin rate. Just make sure to give your visitors a good reason to subscribe.
If you haven’t considered adding email marketing – you are falling behind your competitors. 81% of Small business owners still rely on email as their primary customer acquisition channel, and 80% for retention. So, don’t count email out of your marketing mix.
Did you know that adding video content in your emails can boost CTR rates by as much as 300 percent? Shocking right? But yo u can add sliders, collapsible menus, and gifs to make your email more compelling to your customers. Just make sure it’s optimized for mobile devices.
Pro tip for Instagram: It’s no secret that quotes are incredibly popular and can generate quite a lot of engagement, but they can also be a way to re-enforce your brands core values. Get this right and it’s a win-win.
Wondering why you’re not getting more customer traffic through social media?
Then you need to read our latest article: Why Your Social Media Game is Falling Short (and what you can do about it) inside this month’s issue of _ our marketing guide.
We’re giving away subscriptions for FREE to local business owners. Grab yours today!
Local Citations are online mentions of your business. It is also known as NAP (Name, Address, Phone) which usually display your business name, address, and phone number. They also play a large role in where you rank locally on Google. Are your local citations optimized properly?
You can use MOZ Local to check your listings.
Can your website visitors get to anywhere they need on your website in just 3 clicks or less?
If they can’t, make it happen. Your website experience matters. It shouldn’t be difficult to navigate your website.
Pro tip for Instagram#2: If you haven’t switched your profile from personal to business – do it now. There’s a number of perks that Instagram provides business accounts that personal accounts can’t take advantage of like adding your phone number, directions to your business and email.
Do you know where your website ranks on Google? If you’re not listed in the 3 pack, you’re not getting very many leads from Google and that hurts!
Check out the most important SEO metrics you need to know in our latest issue of __________our local marketing guide.
Want to improve your website conversions and turn more of your traffic into revenue?
Check out our latest article: Increase Your Website Conversions with These Helpful Tools – inside this month’s issue of __ our marketing guide.
Grab it today Your link
Are you doing a lot of video meetings lately that leave you feeling exhausted? If so, you’re not alone! Share some of your tips for avoiding video conferencing fatigue?
Want to boost your SEO rankings? Here’s easy tip for local business…
Include a table of contents for all of your articles. Not only does this make your website really user friendly and helpful, but those links will actually rank in Google search.
And Google will take them to the exact answer on your website that they “Googled”
Got a WordPress website? Use the “Easy Table of Contents” Plugin it’s really simple to use and can make a big difference.
3 of the most common website mistakes small business owners make.
- Website is not secure.
- No keyword strategy in place.
- Not enough calls to action.
One of the biggest threats to your online visibility is stale content, especially if you blog regularly. What good is content that’s not getting any attention?
Revive by Animalz is a tool that’s designed to help you address the issue of stale content. Simply plug in the URL of your website and let Revive do the rest. It will crawl your site and identifies the pages, blog posts, and other content that’s in need of an update. Use it as a roadmap to refresh your site and attract more traffic than ever before.
Wondering what your competitors are doing online? Your answer should be YES! – Because SpyFu allows you to “spy” on your competitors’ keywords and determine which ones are the most lucrative.
-Search for all domains and see where they show up on Google
-See every keyword your competitors have bought on Google AdWords
-See their organic search rank for each keyword & much more.
You can also use it to track your own keywords and rankings, making SpyFu an invaluable marketing tool for 2020.
Did you know… . Signups typically reduce by 15-20% for every field you add to your opt-in. so make the signup as easy as possible for visitors to opt-in by minimizing the fields to fill in your opt-in form.
Pro Tip- Adding a sense of urgency on your call to action has been proven to increase your click-through rates. Check out the Best Practices for Crazy-Effective Call-To-Action Buttons here.
Need some fresh marketing ideas to get you through these crazy times?
Check out our latest article: 11 Marketing Ideas to Get You Through the Pandemic – in this month’s issue of __ our marketing guide!
Subscribe for free today!
Pro tip for Instagram #3: Add your location to every single post. Post with locations get more interactions. Plus adding your location helps people find your business which is exactly what you want.
Search engines like Google are committed to displaying the most relevant results. So how do you become more relevant to the serps? Creating an XML sitemap will make it easier for search engine crawlers to analyze the content on your website. Check out this 5 Easy Steps to Creating a Sitemap For a Website
3 Reasons why you should be running paid ads during the pandemic
Reach is up – Screen times are at historical highs. More people online = more opportunities for networks to place ads which will increase your overall reach because CPMs are dropping in cost.
Less competition – Many businesses (both small and large) are pulling their ads campaigns which means your ad budget stretches further.
Lower cost clicks – In a nutshell… Traffic on the web is up and there are fewer advertisers. This means ads (and clicks) are cheaper.
Collaborate with local businesses in your area to boost your visibility. Maybe you run a local floral shop, and you partner up with a local tailor & alterations shop to create a special package for wedding couples. The options are
limitless and can only serve your business well.
Google is testing a $50/month Upgrade for Google My Business. Would you pay an extra $50/month for a verified checkmark and extra purchase protection? Learn more here.
4 types of video marketing perfect for local business
- Product & Service Demos
- Testimonial Videos
- Brand Story Videos
- Frequently Asked Question Videos
Pro Tip- Want to boost your local SEO rankings? Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear in search results for these terms.
A visitor’s behavior on your site can provide a lot of information about why your conversion rate isn’t as high as you want it to be. Clicky offers free and paid plans that will give you detailed information about how long visitors stay on your site and what they do while they’re there.
I like that this tool offers real-time data that includes heat mapping. It’s a good starter tool if you’re new to this kind of conversion optimization.
You’ve heard the acronym a million times. But what exactly is a CMS? Learn more here
The 5 most common mistakes that sabotage local rankings
- Missing contact info on your website
- Inconsistent NAP information
- No customer reviews
- Not optimized for mobile
- No Google My Business profile
5 Reasons why direct mail advertising isn’t dead!
- High ROI
- Works great combined with digital marketing strategy
- It’s becoming less common (less junk mail means less competition)
- Increases your brand awareness
- Works for all age groups