If your business already has a website then it goes without saying that you understand the overall importance of ensuring that your site receives a healthy number of visitors. An effective method of ensuring that you drive traffic on to your website is by advertising it on other websites. This kind of advertising has been the bread and butter for online marketing, but you may be wondering if it even effective.
Of the various kinds of ads that are available on the internet such as text ads, pop ups and pop under ads, there is no denying that banner ads are the ones that the average internet user is most familiar with. The use of this kind of advertising has become synonymous with the use on internet that it would probably be much easier to list those websites that do not use banner ads than those that do. Okay, that being said, how would you go about to putting up a banner ad of your own?
Placing banners of your website will definitely have a significant impact in the overall traffic to your site, otherwise it would be pointless to put up ads that will not generate any kind of traffic. In order to get the best outcome from this activity, it is important that you perform a banner ad campaign that is targeted.
The main goal here would be trying to identify a website that is appropriate for hosting your banner ads and the key to this is finding a site that is similar to yours in the sense that it operates in the same niche as you do. The principle here is that if you put up your banner in a site that has many similarities to yours, and it also receives a healthy amount of traffic in itself, then there is a high chance that those visitors that will see the banner will be of a similar disposition to the
people that would stand to benefit from the products that are offered in your website thus increasing the chance that they are going to click on it.
Finding a compatible website that will host your banner ad should not be a huge challenge in itself, with the exception of if your site operates in a niche that is extremely specific. However, this does not mean that you would be ready to release your banner to the public just yet. In almost all the cases you will find that in order to place your banner ad on someone’s website then you will need to pay for such a service and this is where you start to run into some challenges.
In order for you to place a banner on your website that will offer you the highest opportunity for your to increase traffic to your site, then there is a likelihood that you will need to pay a substantial amount of money for it. Logic dictates that the higher the amount of traffic that a given site has, the higher the amount of money that the site will charge for you to advertise with them. Online businesses are often very competitive and the websites that offer the best services are likely to be desired by most sites that operate in the same niche. In simple terms purchasing a space for a banner ad that is going to be effective will ultimately be an expensive endeavour.
There is an ever increasing number of website publishers which would then mean that in order to run a targeted banner ad will be a tad bit on the higher side, however there are still many marketers that will opt for this in order to increase traffic and to get their brand out there. Alternatively, in order to reduce the costs you may want to consider a banner exchange program.
The underlying principle of getting yourself into a banner ad exchange program is the fact that in principle they are free. It goes without saying that you may want to allow another advertiser to run their ads on your website and this should not be a very difficult thing to compromise on unless you only want to advertise your brand’s marketing space on your site.
A major setback that you may come across when using this banner ad exchange program is it often not targeted. However, most of these programs will do their best to match your banner to a relevant host but their success of their search is entirely dependent upon the other participants of the program. Therefore, it is commonplace to find that your banner will be placed on a site that has very little similarity with your site. This of course minimizes the overall chance that your ad will generate the kind of traffic that you are looking for but it will cost your way less.
It is important that you also factor in the kind of ads that you may be required to run on your own site. In the event that they are too dissimilar to what your site is about then they will obviously look like they do not fit and your site will have an unprofessional look and unappealing. Therefore you may need to weigh up the pros and cons of running these programs.