2016 was no doubt a year of many great changes.

Link building has always played an important part of Google’s algorithms. Many digital marketers, however, saw that its value has decreased while others argue that its significance has been consistently increasing its value ever since. Speculations may be founded on:

  1. Decreased value in link spams in which link building preparation campaigns render difficult.
  2. The ever-debatable updates in Google Penguin which caused marketers reconsider their strategies and not treading to employ link themes simultaneously.

But despite of these speculations and there may be more — link building still is a game changer in website rankings. A marketer understands that websites, in order for them to rank effectively, will have to use links.

Now there are 2 incontestable variables which can improve rankings: links, and content that point to your website.
It is now 2017, and the days of planning and executing spam my link building strategies are now a thing of the past.

Making quality, relevant content is not only important, but also holds advantageous link building strategies to rank. But making these links to work isn’t enough and it should not stop there. Link building strictly needs strategic posting and a more personal approach when it comes to promoting to your target audience.